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Golden Bat (cigarette)
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Golden Bat (cigarette) : ウィキペディア英語版
Golden Bat (cigarette)

Golden Bat is one of the cigarette brands, which is produced by JT (Japan Tobacco Inc.), and is a filterless cigarette.
Tar : 18 mg / Nicotine : 1.1 mg
==History==

The brand has been popular with the alias "Bat" for a long time. After enforcement of the tobacco monopoly system in Japan, in September 1906 (Meiji 39), it was placed on the market by the then Monopoly Bureau, The Ministry of Finance (the forerunner of Japan Tobacco and Salt Public Corporation). In the present cigarette market, Golden Bat is famous for being the oldest brand in Japan as it reached a centennial in 2006.
It used to feature a slender roll, and was manufactured for the general public. Although it has not had explosive popularity since the first, there are habitually ardent and deep-rooted smokers of it. That can be the reason leading to an exceptional long seller.
As of July 2006, it is 140 yen per a 20-pack and known as the cheapest cigarette in Japan. It is taxed low due to using the low grade of tobacco leaves categorized into the third class. Incidentally it was 4 sen (0.04 yen) per a 10-pack when it was put on the market in 1906.
In background of using a bat as the brand, at first export to China, in which a bat symbolized the good luck, was being planned. As a product for export, it had been manufactured since 1905 (Meiji 38), a year earlier than domestic sale.
The old-fashioned package that shows Golden Bats on a moss-green background is known extensively, and it is coming to be reevaluated as a nostalgic design these days. Although the detail of the design was changed several times due to extremely long history, by and large the original design has been maintained.
Appearance of the package was changed widely in 2005, for new warning phrase put on it. Habitual smokers of Golden Bat criticized it as destroying history, however the design has changed afterwards, with silver paper and a tag. Also the roll size of cigarette was changed into the same size as the general ones, and both of the roll and flavor became thicker than before.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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